Domain Name Strategies Maximize Profits
Whether you want to come up with your own original name or wish to buy someone else's, here are some strategies for obtaining a profitable domain name.
1. Do It Now!
If you do think of or find a good domain name, don't procrastinate. Register or buy it now!
I've thought of a good name, checked it for availability, and then slept on it. When I went to register, the name was gone. Years ago, one of my clients delayed in registering his company name and within a month someone else registered it.
The situation is even worse now. There is a lot of domain name speculation going on. Many simply register a name in the hope of selling it later to someone who desperately wants the domain. It's really true in the domain name registration world: If you snooze, you lose.
2. Register Dot Com
There are practical reasons why you should consider registering a dot com name if at all possible.
When you go to sell, dot coms generally seem to go for more money than other Top Level Domains. Why is that? It has been suggested that dot org or dot net are perceived to be second-rate because the owner either couldn't afford to buy the dot com name or their competitor had the foresight to register it first. (Obviously, an ISP having a dot net or a non-profit organization having a dot org would not necessarily be perceived in this way.)
Additionally, dot coms are easier for people to remember. If you have a dot org or a dot net, it is just one more thing for people to have to remember. First, people have to remember your website's name; then, they have to remember that your TLD (Top Level Domain) is not the
commonly assumed dot com. You could lose some traffic to your dot com competitor.
3. Is It Practical?
Do you have a business use for the domain name? Is your name short and memorable? Does it describe or brand your business? Does it infringe on any trademarks? Is it free of hyphens, numbers, and other extraneous or confusing elements? Give some careful thought to the above factors before registering or buying your domain name. It could be one of the best investments you ever made.
Saturday, December 15, 2007
Domain Name Registration - Key Tips
Domain Name Registration - Key Tips
Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name
registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. Here's some vital elements to consider when executing your domain name registration.
A good domain name registration, particularly for an online business, (which is the main focus of this article) is easily done, but at the same time requires choices that will impact your site's effectiveness. So here, in no particular order, are some things to bear in mind when doing a domain name registration. The extension - Will it be a .com, .net, .org, .info etc. Any of these will get spidered and indexed by the search engines, but if you can get a .com for your chosen name you'd be better off, as this extension is more common and carries an air of legitimacy with it.
Try not to have you domain name registration with your web host. The reason being that should you decide to part ways with your host, (and this isn't uncommon!) it's potentially a massive headache to move your domain as well. Split them up: you'll be glad you did!
Your domain name registration, purchased from a reputable company should run you somewhere between $1-10, depending on the extension and the amount of time you sign up for.
Probably the most important aspect of your domain name registration is the choice of keywords to use in your domain name. Try to use the main keyword or phrase you'd like to optimize the whole site for, and see if you can craft a domain name around it. The search engines seem to favor keyword-rich domain names. Nuff said. Keep it short if possible. A shorter name is easier to remember than a long one.
Don't use your company name unless it has your keywords in it. There's no point in ranking high for your name if no one is looking for it yet. Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites. Lastly, be sure to avoid other companies trademarks and copyrights in your domain name. For example, let's say you're an affiliate of The Sharper Image. It's tempting to use some version of that name to promote your affiliate site, but don't do it, unless of course you'd like to meet their lawyers!
To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not!
Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name
registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. Here's some vital elements to consider when executing your domain name registration.
A good domain name registration, particularly for an online business, (which is the main focus of this article) is easily done, but at the same time requires choices that will impact your site's effectiveness. So here, in no particular order, are some things to bear in mind when doing a domain name registration. The extension - Will it be a .com, .net, .org, .info etc. Any of these will get spidered and indexed by the search engines, but if you can get a .com for your chosen name you'd be better off, as this extension is more common and carries an air of legitimacy with it.
Try not to have you domain name registration with your web host. The reason being that should you decide to part ways with your host, (and this isn't uncommon!) it's potentially a massive headache to move your domain as well. Split them up: you'll be glad you did!
Your domain name registration, purchased from a reputable company should run you somewhere between $1-10, depending on the extension and the amount of time you sign up for.
Probably the most important aspect of your domain name registration is the choice of keywords to use in your domain name. Try to use the main keyword or phrase you'd like to optimize the whole site for, and see if you can craft a domain name around it. The search engines seem to favor keyword-rich domain names. Nuff said. Keep it short if possible. A shorter name is easier to remember than a long one.
Don't use your company name unless it has your keywords in it. There's no point in ranking high for your name if no one is looking for it yet. Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites. Lastly, be sure to avoid other companies trademarks and copyrights in your domain name. For example, let's say you're an affiliate of The Sharper Image. It's tempting to use some version of that name to promote your affiliate site, but don't do it, unless of course you'd like to meet their lawyers!
To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not!
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